Campaigns measured on leads and sales rather than impressions, with the numbers explained in plain English.
Cold is a digital marketing agency in Basildon, Essex, working with businesses across the UK. We handle strategy, paid ads, social, search and the tracking underneath all of it, so you can see what each pound brought back.
Posts go out, ads run, a deck arrives full of reach figures, and nobody can say which part of it brought in a customer.
We set up the measurement and agree what a good month looks like first. From there we run the channels that suit your business and drop the ones that do not pay their way.
A monthly view of what came in, what it cost and what we are changing next, written so you do not need a marketing degree to read it.
We check what you are spending, what it returns, and what is being measured wrongly.
Tracking fixed first, then campaigns and content built around the terms that convert.
Live, then reported on monthly against enquiries rather than impressions.
Plenty of marketing spend disappears into channels nobody is measuring properly. If you cannot tie a campaign back to enquiries, you are guessing with your own money.
So we set up the tracking, agree the targets, then run the work against them. When something stops returning we say so and move the budget, rather than quietly leaving it running because it fills a slot in the report.
Forty second answers with no jargon. Anything else, ring the office and ask whoever picks up.
Ad spend plus a fixed management fee, agreed up front. A workable local campaign usually needs £500 to £2,000 a month in ad spend to compete. If your budget will not compete in your market, we say so before taking it.
PPC buys visibility this week, SEO earns it for the long run. Tight budget and urgent leads: start with a small, well aimed PPC campaign. Playing a longer game: SEO compounds. Most clients end up with both because they feed each other.
Paid campaigns can generate enquiries in the first week once tracking is in place. Email and social build over a month or two. We set up conversion tracking before spending a pound, so you know exactly which channel each lead came from.
All of it. We design and build the landing pages, write the ads and manage the budgets. One team, one message, and no gap between the agency that writes the ad and the one that built the page it lands on.
A monthly plain English report: spend, leads, cost per lead and what we are changing next. Live dashboards if you want them. No vanity metrics and no jargon.
No. Campaigns run month to month once live. If the numbers do not work we would rather fix them or stop than bill you quietly.
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Bidding on a term across the whole of the UK and bidding on it in one Essex town are not the same job. The competition is thinner, the clicks cost less, and a modest budget goes a long way if it is pointed properly.
We are in Basildon and most of our clients are nearby, so we know which towns are worth targeting and which will quietly eat the spend. If your budget will not compete where you want to compete, we will say so before you commit it.
They had it built much faster than I was expecting with lots of amazing features, couldn't have asked for a better site and I was very surprised at the great price for the quality they provided.
They delivered a professional, high-quality website and continue to provide excellent ongoing SEO support. Communication is clear, results-driven, and they genuinely understand our business objectives.
They delivered far beyond what I was expecting, and I’m honestly over the moon with my new website.
Our SEO and Google rankings have improved significantly, and we’ve had a big increase in quality leads coming through the website.
Smart design decisions, great communication, and fast turnarounds, even over the Christmas break. Everything was scoped clearly, delivered on time, and they went above and beyond with extra refinements.
“Twenty minutes from our unit and they answer the phone. Try that with a London agency.”
“Twenty minutes from our unit and they answer the phone. Try that with a London agency.”
This is an instant, live ballpark quote, not a final proposal. It can cover branding, websites and marketing. You will see a project range and flexible payment options, including pay-over-time. Takes about 3 minutes.
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