Written by
Maximillian Giddens
Web Specialist and SEO at Cold. An iterative thinker whose best ideas arrive in unexpected Eureka moments.
Facelift or full rebuild? Compare the price of fixing your current site vs starting over.
Your website looks tired. It's not converting. It loads slowly. The question is: do you patch it up, or do you burn it down and start over?
The cost difference between a "facelift" and a "rebuild" is massive. We created the Redesign Cost Calculator to help you decide which route is best for your budget in 2026.
Migration: The Hidden Cost of Redesigns
When you redesign a website, you aren't just drawing new pretty pictures. You are moving a business. Our calculator accounts for the crucial technical steps that other agencies conveniently forget to mention until it's too late:
- SEO Migration: This is non-negotiable. If you change your URL structure without setting up 301 redirects, you will lose all your Google rankings overnight. A safe migration takes time and careful planning.
- Content Audits: A redesign is the perfect time to prune dead wood. We audit your existing pages to decide what to keep, what to rewrite, and what to delete.
- Platform Switching: Are you stuck on a slow Wordpress theme? Moving to a modern stack like Webflow or React is complex, but it pays for itself in speed and security.
The ROI of Redesign
A redesign shouldn't just be an expense; it should be an investment. If your current site converts at 1% and the new site converts at 3%, the project pays for itself.
Is it time for a refresh or a revolution? Find out what it costs to get your digital presence back to the cutting edge.
